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  • Writer's pictureSean Sassoon

Real Estate: The Deep Dark Secret

Updated: Apr 3, 2019

What determines whether a Real Estate purchase or sale will go well or end badly? Is is the Realtor, the market, the price, time, or something else? To answer this question, all you have to do is answer one simple question, who is ultimately responsible and do they have the resources to successfully complete the numerous tasks at hand. Selling a home may seem simple enough, which is why many people will often attempt to sell their home themselves. Most people are unaware at the number of steps (usually more than 200 steps) involved in the process and how quickly it can go so terribly wrong. When buying or selling real estate, it's critical that you have all your ducks in a row. You may think you're just hiring a Real Estate Agent, but there's so much more to it.


How many people would you say could be involved in your purchase or sale? At its' core, the number can vary. Let's briefly look at them:

The AgentThe BrokerThe OfficeThe Mortgage BrokerThe InspectorThe Title CompanyThe Insurance AgentThe Underwriter The Certified Public AccountantThe LawyerMoving Company

These are just a few of the people who may be directly involved with your purchase not to mention Admins, Transaction Coordinators, General Contractor, and other Realtors in the brokerage. A great agent, will would be able to give you several names in each category. See... there are many things that can slow down, hurt, or even kill your deal. An agent that doesn't have a proven track record with each of the following above, could jeopardize your investment. Those who choose to do it on their own (For Sale By Owner) are generally at the greatest risk, especially if you're buying from them of selling yourself.

Personally, when I'm helping a client buy or sell a home, I prefer to use the team that I've established. There's no under the table deal going on, just the confidence that the sales process will go smooth and that the result will be a very satisfied client.

After all, I'm not in it for the single sale. I'm in it for the referrals. I want all of my clients to be so ecstatic about the experience, they'll tell all their friends, family, and coworkers how wonderful the experience was.

So the next time you meet with an agent, find out as much as you can about their preferred vendors and business partners.

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